Candice Sanchez McFarlane, CEO

A New York native and graduate of Georgetown University Candice has experienced the worlds of acting, producing, writing and entertainment marketing. Early in her career she worked as an Entertainment Analyst at OMD. While there she took on a number of tasks including producing television specials, writing creative for clients and casting for commercials/endorsements.
In her film career she has earned roles in HBO Films “Everyday People” and Double 7 Film’s “Premium.” She has also worked extensively in theatre in Washington DC and New York City. Her writing talent led her to winning a Creative Promise Award at the 2008 Tribeca Film Festival for a screenplay co-written by Pete Chatmon.
martha's seed production is a dream come true allowing Candice to execute her vision for powerful creative works that move the needle of society.